Love it or hate it, Facebook is one of the most viewed websites on the web. If you’re a business hoping your ad will meet a lot of eyes, you could do worse than look to Facebook.
With multiple options for advertising available — whether via the News Feed or the righthand sidebar —leveraging these options to optimize advertising is important for any brand.
The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network's impressive ad inventory.
Check it out to learn how FBX works and which Facebook real estate is best for your ad.
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